Latest Issues

Discover curated categories that organize the articles by themes.

Psychology of Buying

Cognitive Biases in Commerce, Choice Architecture, Gifting

E-commerce Strategy

Conversion Psychology, Retention & Habit Formation, Packaging

UX & Design Behavior

Friction vs Fluency, Visual Attention and Guidance, Trust Design

Buy now, receive... now?

The relay race behind every same-day order, and why it's rewriting DTC

Aug 17, 2026

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5 min read

Four things made your decision before you did

Color, a shipping bar, a comparison checkbox, and a childhood toy. All pulling the same lever.

Aug 12, 2026

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3 min read

Nostalgia is now a $43.4 billion business model

The neuroscience behind why adults can't stop buying Play-Doh.

Aug 10, 2026

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5 min read

What’s changing about Back-to-School shopping?

Five shifts shaping when families shop and how they make decisions.

Aug 3, 2026

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6 min read

Your brain would rather choose than rate

What a 1927 psychological model can teach ecommerce teams.

Jul 30, 2026

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6 min read

How to gain loyalty?

The psychology, timing, and email strategy behind earning a second purchase.

Jul 20, 2026

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6 min read

Trust breaks in four very specific ways

A pratfall, a buyout, a retail launch, and an apology that backfired.

Jul 14, 2026

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2 min read

Don't say you're sorry.

The psychology research says apologizing can make things worse. Here's when.

Jul 13, 2026

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6 min read

One thing, done perfectly

What 90s minimalism and a $1.2 billion supplement brand have in common.

Jul 6, 2026

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6 min read

America turns 250 this Saturday. Here's who's cashing in.

What happens when a national moment becomes a shopping event and how brands earn the right to be part of it.

Jun 29, 2026

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6 min read

Serif-ously though, are you paying attention?

26 letters, a million ways to lose a sale.

Jun 22, 2026

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5 min read

The DTC-to-retail pipeline

and why early fans always feel betrayed.

Jun 15, 2026

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5 min read