Latest Issues

Discover curated categories that organize the articles by themes.

Psychology of Buying

Cognitive Biases in Commerce, Choice Architecture, Gifting

E-commerce Strategy

Conversion Psychology, Retention & Habit Formation, Packaging

UX & Design Behavior

Friction vs Fluency, Visual Attention and Guidance, Trust Design

Is your pricing breaking the law?

Personalized pricing is under fire.

Oct 5, 2026

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5 min read

The four decisions hiding inside one BFCM page

Trust, tier, price, payment. Same page, four separate hurdles.

Sep 30, 2026

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4 min read

The screenshot, the wait, and the deal that finally breaks it

Three essays on everything that happens between wanting to buy and actually buying.

Sep 29, 2026

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2 min read

The first yes

Doorbuster: The one deal pulling an entire cart through checkout.

Sep 28, 2026

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5 min read

Are discounts creating a generation of patient shoppers?

Last week, we looked at why shoppers screenshot products they like.

Sep 21, 2026

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5 min read

Where did I save that?

Why shoppers save deals instead of buying them

Sep 16, 2026

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5 min read

Will it fit?

Are you a “size M” or a “42” kind of person?

Sep 7, 2026

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4 min read

Attention runs out. These four essays show where it goes.

A highlighter, a search bar, a font, and one ad played too many times. All spending the same budget: attention.

Sep 3, 2026

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3 min read

The Fourth Exposure Problem

Meta found conversions drop 45% by the fourth repeat. Here's what to do instead.

Aug 31, 2026

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5 min read

The clock, the calendar, and the box are quietly deciding for you

Same-day delivery, packaging, and back-to-school timing. Three ops calls that are actually psychology calls.

Aug 27, 2026

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3 min read

Should your box shout or whisper?

What does one do after grabbing a slice of pizza from their favorite pizzeria? They fold it.

Aug 25, 2026

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5 min read

Buy now, receive... now?

The relay race behind every same-day order, and why it's rewriting DTC

Aug 17, 2026

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5 min read