E-commerce Strategy

Conversion Psychology, Retention & Habit Formation, Packaging

E-commerce Strategy

Mar 9, 2026

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10 min read

The subtle psychology behind BNPL

Choice bracketing, optimism bias and why “Pay in 4” works so well.

Nithya Sudhir

E-commerce Strategy

Why 70% of consumers react positively to partnerships

Mar 2, 2026

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10 min read

Why 70% of consumers react positively to partnerships

The science behind co-branded success.

Nithya Sudhir

E-commerce Strategy

Feb 23, 2026

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10 min read

NASA invented your best conversion tool

It’s not a chatbot. It’s your FAQ.

Nithya Sudhir

E-commerce Strategy

From catalog chaos to camera-roll fitting rooms

Jan 12, 2026

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10 min read

From catalog chaos to camera-roll fitting rooms

The 150-year journey of risk reversal

Nithya Sudhir

E-commerce Strategy

Dec 23, 2025

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8 min read

The 2026 trend every brand should know

AI is changing how people shop and how brands get chosen

Nithya Sudhir

E-commerce Strategy

Your most outrageous idea might be your best one

Dec 12, 2025

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9 min read

Your most outrageous idea might be your best one

How DTC brands can apply the science of “provocative curiosity.”

Nithya Sudhir

E-commerce Strategy

Your brain on Black Friday: A quick debrief.

Dec 1, 2025

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9 min read

Your brain on Black Friday: A quick debrief.

Herd mentality, speed trade-offs, buyer’s remorse - all of it.

Nithya Sudhir

E-commerce Strategy

Chew your toothpaste? Your brain says Yes

Nov 17, 2025

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9 min read

Chew your toothpaste? Your brain says Yes

Inside: novelty-seeking, MAYA, Huppy, and the future of formats.

Nithya Sudhir

E-commerce Strategy

Oct 13, 2025

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10 min read

From kickoff to checkout

Why the 2026 FIFA World Cup is the biggest conversion opportunity

Nithya Sudhir

E-commerce Strategy

Romance, memoirs, and Doritos: marketing’s new love language

Oct 6, 2025

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9 min read

Romance, memoirs, and Doritos: marketing’s new love language

From Novels to Nachos: The Self-Expansion Play

Nithya Sudhir

E-commerce Strategy

From Elm’s “system” to Rhode’s mini kit: Bundles that sell themselves

Sep 29, 2025

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7 min read

From Elm’s “system” to Rhode’s mini kit: Bundles that sell themselves

Rhode sold $10M in 48 hours - kits and sets helped make trial the default.

Nithya Sudhir

E-commerce Strategy

Lipsticks and love stories: How two women sent cash registers ringing

Sep 23, 2025

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10 min read

Lipsticks and love stories: How two women sent cash registers ringing

Taylor Swift powers luxury brands’ best sales week, Victoria Beckham posts record beauty earnings

Nithya Sudhir

E-commerce Strategy

Curiosity sells: How beauty brands turn mystery into momentum

Sep 15, 2025

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9 min read

Curiosity sells: How beauty brands turn mystery into momentum

From Peach & Lily’s mystery serum to blind box mania - why curiosity keeps beauty brands alive.

Nithya Sudhir

E-commerce Strategy

$105 Dog perfume? Yep, petcare is the new skincare.

Sep 8, 2025

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9 min read

$105 Dog perfume? Yep, petcare is the new skincare.

Inside the $14B+ boom in petcare, where premium pricing meets humanized storytelling.

Nithya Sudhir

E-commerce Strategy

From Matcha to Rhode — tiny luxuries outsmart inflation

Sep 1, 2025

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10 min read

From Matcha to Rhode — tiny luxuries outsmart inflation

Treatonomics proves: in tough times, indulgence is survival, not irrationality.

Nithya Sudhir