Insane Founder
Founder psychology
Curious Creator
Creator science
It's Not The Work
Organisational Psychology
AI Odyssey
AI founder stories
Partner With Us
Who We Are
Friction vs Fluency, Visual Attention and Guidance, Trust Design
UX & Design Behavior
Jan 26, 2026
•
8 min read
A lesson in attention from a yellow pen.
+1
Jan 19, 2026
Why simple products earn trust faster
Dec 15, 2025
The psychology behind your oddly specific product joys.
Dec 9, 2025
7 min read
"The 13-Millisecond illusion luxury brands use"
Nov 3, 2025
Cracker Barrel’s logo change sparked outrage — but not for the reason you think.
Aug 18, 2025
12 min read
Your audience can hear it loud and clear.
