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UX & Design Behavior

Friction vs Fluency, Visual Attention and Guidance, Trust Design

UX & Design Behavior

A tiny design trick with big brand energy

Jan 26, 2026

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8 min read

A tiny design trick with big brand energy

A lesson in attention from a yellow pen.

Nithya Sudhir
Nithya Sudhir

UX & Design Behavior

+1

How friction kills trust

Jan 19, 2026

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8 min read

How friction kills trust

Why simple products earn trust faster

Nithya Sudhir
Nithya Sudhir

UX & Design Behavior

+1

Why clicks, pops & snaps feel weirdly satisfying

Dec 15, 2025

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8 min read

Why clicks, pops & snaps feel weirdly satisfying

The psychology behind your oddly specific product joys.

Nithya Sudhir
Nithya Sudhir

UX & Design Behavior

+1

The secret visual codes of luxury jewelry

Dec 9, 2025

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8 min read

The secret visual codes of luxury jewelry

"The 13-Millisecond illusion luxury brands use"

Nithya Sudhir
Nithya Sudhir

UX & Design Behavior

+1

Love, Loyalty, and a Logo Gone Wrong

Nov 3, 2025

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8 min read

Love, Loyalty, and a Logo Gone Wrong

Cracker Barrel’s logo change sparked outrage — but not for the reason you think.

Nithya Sudhir
Nithya Sudhir

UX & Design Behavior

+1

Is Your Brand Quietly Saying “You Don’t Belong Here”?

Aug 18, 2025

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12 min read

Is Your Brand Quietly Saying “You Don’t Belong Here”?

Your audience can hear it loud and clear.

Nithya Sudhir
Nithya Sudhir

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