Insane Founder
Founder psychology
Curious Creator
Creator science
It's Not The Work
Organisational Psychology
AI Odyssey
AI founder stories
Partner With Us
Who We Are
Cognitive Biases in Commerce, Choice Architecture, Gifting
E-commerce Strategy
+1
Mar 9, 2026
•
10 min read
Choice bracketing, optimism bias and why “Pay in 4” works so well.
Psychology of Buying
Feb 9, 2026
9 min read
Three psychology shortcuts that make gifts meaningful
Feb 2, 2026
The magic trick behind every “choice”
UX & Design Behavior
Jan 19, 2026
8 min read
Why simple products earn trust faster
Jan 5, 2026
How fresh start psychology shapes what people buy next.
Dec 15, 2025
The psychology behind your oddly specific product joys.
Dec 9, 2025
7 min read
"The 13-Millisecond illusion luxury brands use"
Dec 1, 2025
Herd mentality, speed trade-offs, buyer’s remorse - all of it.
Nov 24, 2025
Why eco-labels feel like permission slips for our conscience.
Nov 17, 2025
Inside: novelty-seeking, MAYA, Huppy, and the future of formats.
Nov 10, 2025
From loose cables to slipping glasses: why your brain can't ignore the small stuff
Nov 3, 2025
Cracker Barrel’s logo change sparked outrage — but not for the reason you think.
Oct 27, 2025
Deals, dopamine, and design: The secret language of holiday sales
Oct 13, 2025
Why the 2026 FIFA World Cup is the biggest conversion opportunity
Sep 29, 2025
Rhode sold $10M in 48 hours - kits and sets helped make trial the default.
Sep 15, 2025
From Peach & Lily’s mystery serum to blind box mania - why curiosity keeps beauty brands alive.
Sep 1, 2025
Treatonomics proves: in tough times, indulgence is survival, not irrationality.
Aug 27, 2025
Recent tariffs: The shoe fits... but the price doesn't.
Aug 18, 2025
12 min read
Your audience can hear it loud and clear.
