Psychology of Buying

Cognitive Biases in Commerce, Choice Architecture, Gifting

Oct 20, 2026

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5 min read

The last box

Why Chewy sends flowers to customers who cancel, and the psychology behind a goodbye people post about.

Nithya Sudhir

Oct 12, 2026

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5 min read

ChatGPT launched try-on. Why we trust it (and don't)

Almost half of shoppers trust AI recommendations. Only 2% let it buy for them.

Nithya Sudhir

Oct 5, 2026

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5 min read

Is your pricing breaking the law?

Personalized pricing is under fire.

Nithya Sudhir

Sep 28, 2026

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5 min read

The first yes

Doorbuster: The one deal pulling an entire cart through checkout.

Nithya Sudhir

Sep 21, 2026

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5 min read

Are discounts creating a generation of patient shoppers?

Last week, we looked at why shoppers screenshot products they like.

Nithya Sudhir

Sep 16, 2026

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5 min read

Where did I save that?

Why shoppers save deals instead of buying them

Nithya Sudhir

Aug 31, 2026

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5 min read

The Fourth Exposure Problem

Meta found conversions drop 45% by the fourth repeat. Here's what to do instead.

Nithya Sudhir

Jul 30, 2026

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6 min read

Your brain would rather choose than rate

What a 1927 psychological model can teach ecommerce teams.

Nithya Sudhir

Jun 29, 2026

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6 min read

America turns 250 this Saturday. Here's who's cashing in.

What happens when a national moment becomes a shopping event and how brands earn the right to be part of it.

Nithya Sudhir

Jun 1, 2026

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3 min read

Motivation doesn't build slowly. It spikes at the end.

The Goal Gradient Effect and how the best DTC brands engineer that spike on purpose.

Nithya Sudhir

May 5, 2026

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3 min read

Consumers don't trust perfect brands anymore

A 1966 psychology experiment explains why your weaknesses could be your best conversion tool.

Nithya Sudhir

Apr 13, 2026

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9 min read

Your customers decide in 90 seconds.

Color is most of it.

Nithya Sudhir

Apr 7, 2026

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9 min read

📰 A philosopher went broke in 1765.

What Diderot's downfall tells you about your customers this April.

Nithya Sudhir

Mar 30, 2026

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10 min read

The Easter bun that broke the law

And what it can teach your brand about selling out

Nithya Sudhir

Mar 25, 2026

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10 min read

The heart wants what it wants

And so does the online shopper.

Nithya Sudhir

Mar 17, 2026

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9 min read

Does $9.99 converts better than $10?

How left-digit bias shapes buying decisions.

Nithya Sudhir

Mar 9, 2026

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10 min read

The subtle psychology behind BNPL

Choice bracketing, optimism bias and why “Pay in 4” works so well.

Nithya Sudhir

Feb 9, 2026

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9 min read

What makes a gift not end up in the dump

Three psychology shortcuts that make gifts meaningful

Nithya Sudhir

Feb 2, 2026

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9 min read

The art of selling what no one buys

The magic trick behind every “choice”

Nithya Sudhir

Jan 19, 2026

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8 min read

How friction kills trust

Why simple products earn trust faster

Nithya Sudhir

Jan 5, 2026

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8 min read

The interesting psychology of New Year’s resolutions

How fresh start psychology shapes what people buy next.

Nithya Sudhir

Dec 15, 2025

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8 min read

Why clicks, pops & snaps feel weirdly satisfying

The psychology behind your oddly specific product joys.

Nithya Sudhir

Dec 9, 2025

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7 min read

The secret visual codes of luxury jewelry

"The 13-Millisecond illusion luxury brands use"

Nithya Sudhir

Dec 1, 2025

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9 min read

Your brain on Black Friday: A quick debrief.

Herd mentality, speed trade-offs, buyer’s remorse - all of it.

Nithya Sudhir

Nov 24, 2025

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9 min read

The sticker made me do it

Why eco-labels feel like permission slips for our conscience.

Nithya Sudhir