Insane Founder
Founder psychology
Curious Creator
Creator science
It's Not The Work
Organisational Psychology
AI Odyssey
AI founder stories
Partner With Us
Who We Are
Cognitive Biases in Commerce, Choice Architecture, Gifting
Aug 31, 2026
•
5 min read
Meta found conversions drop 45% by the fourth repeat. Here's what to do instead.
Jul 30, 2026
6 min read
What a 1927 psychological model can teach ecommerce teams.
Jun 29, 2026
What happens when a national moment becomes a shopping event and how brands earn the right to be part of it.
Jun 1, 2026
3 min read
The Goal Gradient Effect and how the best DTC brands engineer that spike on purpose.
May 5, 2026
A 1966 psychology experiment explains why your weaknesses could be your best conversion tool.
Apr 13, 2026
9 min read
Color is most of it.
Apr 7, 2026
What Diderot's downfall tells you about your customers this April.
Mar 30, 2026
10 min read
And what it can teach your brand about selling out
Mar 25, 2026
And so does the online shopper.
Mar 17, 2026
How left-digit bias shapes buying decisions.
Mar 9, 2026
Choice bracketing, optimism bias and why “Pay in 4” works so well.
Feb 9, 2026
Three psychology shortcuts that make gifts meaningful
Feb 2, 2026
The magic trick behind every “choice”
Jan 19, 2026
8 min read
Why simple products earn trust faster
Jan 5, 2026
How fresh start psychology shapes what people buy next.
Dec 15, 2025
The psychology behind your oddly specific product joys.
Dec 9, 2025
7 min read
"The 13-Millisecond illusion luxury brands use"
Dec 1, 2025
Herd mentality, speed trade-offs, buyer’s remorse - all of it.
Nov 24, 2025
Why eco-labels feel like permission slips for our conscience.
Nov 17, 2025
Inside: novelty-seeking, MAYA, Huppy, and the future of formats.
Nov 10, 2025
From loose cables to slipping glasses: why your brain can't ignore the small stuff
Nov 3, 2025
Cracker Barrel’s logo change sparked outrage — but not for the reason you think.
Oct 27, 2025
Deals, dopamine, and design: The secret language of holiday sales
Oct 13, 2025
Why the 2026 FIFA World Cup is the biggest conversion opportunity
Sep 29, 2025
Rhode sold $10M in 48 hours - kits and sets helped make trial the default.
