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Archive

Dive into a collection of past posts and rediscover timeless content.
Is this the end of free returns?
Brand perception & Trust

Is this the end of free returns?

And what that changes for shoppers.

Nithya Sudhir
Feb 16, 2026
What makes a gift not end up in the dump
Psychology of Buying

What makes a gift not end up in the dump

Three psychology shortcuts that make gifts meaningful

Nithya Sudhir
Feb 9, 2026
The art of selling what no one buys
Psychology of Buying

The art of selling what no one buys

The magic trick behind every “choice”

Nithya Sudhir
Feb 2, 2026
A tiny design trick with big brand energy
UX & Design Behavior

A tiny design trick with big brand energy

A lesson in attention from a yellow pen.

Nithya Sudhir
Jan 26, 2026
How friction kills trust
UX & Design Behavior

How friction kills trust

Why simple products earn trust faster

Nithya Sudhir
Jan 19, 2026
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