From Novels to Nachos: The Self-Expansion Play
Rhode sold $10M in 48 hours - kits and sets helped make trial the default.
Taylor Swift powers luxury brands’ best sales week, Victoria Beckham posts record beauty earnings
Three stories on the psychology behind billion-dollar plays in treats, pets, and beauty.
From Peach & Lily’s mystery serum to blind box mania - why curiosity keeps beauty brands alive.