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Dive into a collection of past posts and rediscover timeless content.
ICYMI the psychology shaping your cart

ICYMI the psychology shaping your cart

Black Friday instincts, eco-labels, chewable toothpaste, tiny fixes and one very angry logo.

Nithya Sudhir
Dec 5, 2025
Your brain on Black Friday: A quick debrief.

Your brain on Black Friday: A quick debrief.

Herd mentality, speed trade-offs, buyer’s remorse - all of it.

Nithya Sudhir
Dec 1, 2025
The sticker made me do it

The sticker made me do it

Why eco-labels feel like permission slips for our conscience.

Nithya Sudhir
Nov 24, 2025
Chew your toothpaste? Your brain says Yes

Chew your toothpaste? Your brain says Yes

Inside: novelty-seeking, MAYA, Huppy, and the future of formats.

Nithya Sudhir
Nov 17, 2025
Unfinished business: how small problems hijack our brain

Unfinished business: how small problems hijack our brain

From loose cables to slipping glasses: why your brain can't ignore the small stuff

Nithya Sudhir
Nov 10, 2025
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