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Dive into a collection of past posts and rediscover timeless content.
📰 A philosopher went broke in 1765.
Psychology of Buying

📰 A philosopher went broke in 1765.

What Diderot's downfall tells you about your customers this April.

Nithya Sudhir
Apr 7, 2026
The Easter bun that broke the law
E-commerce Strategy

The Easter bun that broke the law

And what it can teach your brand about selling out

Nithya Sudhir
Mar 30, 2026
The heart wants what it wants
E-commerce Strategy

The heart wants what it wants

And so does the online shopper.

Nithya Sudhir
Mar 25, 2026
Why $9.99 still works

Why $9.99 still works

And the other quiet tricks shaping what we buy

Nithya Sudhir
Mar 19, 2026
Does $9.99 converts better than $10?
E-commerce Strategy

Does $9.99 converts better than $10?

How left-digit bias shapes buying decisions.

Nithya Sudhir
Mar 17, 2026
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