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Everything we have published, newest first.
The psychology, timing, and email strategy behind earning a second purchase.
Jul 20, 2026
A pratfall, a buyout, a retail launch, and an apology that backfired.
Jul 14, 2026
The psychology research says apologizing can make things worse. Here's when.
Jul 13, 2026
What 90s minimalism and a $1.2 billion supplement brand have in common.
Jul 6, 2026
What happens when a national moment becomes a shopping event and how brands earn the right to be part of it.
Jun 29, 2026
26 letters, a million ways to lose a sale.
Jun 22, 2026
and why early fans always feel betrayed.
Jun 15, 2026
Here's what actually happens next.
Jun 10, 2026
The Goal Gradient Effect and how the best DTC brands engineer that spike on purpose.
Jun 1, 2026
ChatGPT is now running shopping ads
May 26, 2026
Eight design decisions, eight psychological principles, and why this olive oil brand converts better than most DTC companies three times its size.
May 18, 2026
The Barnum Effect is the engine behind every quiz funnel, loyalty program, and AI recommendation.
May 12, 2026
