Insane Founder
Founder psychology
Curious Creator
Creator science
It's Not The Work
Organisational Psychology
AI Odyssey
AI founder stories
Partner With Us
Who We Are
Everything we have published, newest first.
A 1966 psychology experiment explains why your weaknesses could be your best conversion tool.
May 5, 2026
Based Bodyworks generated $5M in one month with zero paid reach.
Apr 28, 2026
The search bar that drives 45% of the revenue
Apr 20, 2026
Color is most of it.
Apr 13, 2026
What Diderot's downfall tells you about your customers this April.
Apr 7, 2026
And what it can teach your brand about selling out
Mar 30, 2026
And so does the online shopper.
Mar 25, 2026
And the other quiet tricks shaping what we buy
Mar 19, 2026
How left-digit bias shapes buying decisions.
Mar 17, 2026
BNPL psychology, brand collabs, pricing decoys, free returns, and why FAQs convert.
Mar 10, 2026
Choice bracketing, optimism bias and why “Pay in 4” works so well.
Mar 9, 2026
The science behind co-branded success.
Mar 2, 2026
