A lesson in attention from a yellow pen.
Why simple products earn trust faster
The 150-year journey of risk reversal
How fresh start psychology shapes what people buy next.
AI is changing how people shop and how brands get chosen
The psychology behind your oddly specific product joys.
How DTC brands can apply the science of “provocative curiosity.”
"The 13-Millisecond illusion luxury brands use"
Black Friday instincts, eco-labels, chewable toothpaste, tiny fixes and one very angry logo.
Herd mentality, speed trade-offs, buyer’s remorse - all of it.
Why eco-labels feel like permission slips for our conscience.
Inside: novelty-seeking, MAYA, Huppy, and the future of formats.
From loose cables to slipping glasses: why your brain can't ignore the small stuff
Cracker Barrel’s logo change sparked outrage — but not for the reason you think.
Deals, dopamine, and design: The secret language of holiday sales
Why the 2026 FIFA World Cup is the biggest conversion opportunity
From Novels to Nachos: The Self-Expansion Play
Rhode sold $10M in 48 hours - kits and sets helped make trial the default.
Taylor Swift powers luxury brands’ best sales week, Victoria Beckham posts record beauty earnings
Three stories on the psychology behind billion-dollar plays in treats, pets, and beauty.
From Peach & Lily’s mystery serum to blind box mania - why curiosity keeps beauty brands alive.
Inside the $14B+ boom in petcare, where premium pricing meets humanized storytelling.
Treatonomics proves: in tough times, indulgence is survival, not irrationality.
Recent tariffs: The shoe fits... but the price doesn't.
Your audience can hear it loud and clear.
