Insane Founder
Founder psychology
Curious Creator
Creator science
It's Not The Work
Organisational Psychology
AI Odyssey
AI founder stories
Partner With Us
Who We Are
Based Bodyworks generated $5M in one month with zero paid reach.
The search bar that drives 45% of the revenue
Color is most of it.
What Diderot's downfall tells you about your customers this April.
And what it can teach your brand about selling out
And so does the online shopper.
And the other quiet tricks shaping what we buy
How left-digit bias shapes buying decisions.
BNPL psychology, brand collabs, pricing decoys, free returns, and why FAQs convert.
Choice bracketing, optimism bias and why “Pay in 4” works so well.
The science behind co-branded success.
It’s not a chatbot. It’s your FAQ.
And what that changes for shoppers.
Three psychology shortcuts that make gifts meaningful
The magic trick behind every “choice”
A lesson in attention from a yellow pen.
Why simple products earn trust faster
The 150-year journey of risk reversal
How fresh start psychology shapes what people buy next.
AI is changing how people shop and how brands get chosen
The psychology behind your oddly specific product joys.
How DTC brands can apply the science of “provocative curiosity.”
"The 13-Millisecond illusion luxury brands use"
Black Friday instincts, eco-labels, chewable toothpaste, tiny fixes and one very angry logo.
Herd mentality, speed trade-offs, buyer’s remorse - all of it.
