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How to turn October sign-ups into November orders.
Why Chewy sends flowers to customers who cancel, and the psychology behind a goodbye people post about.
Almost half of shoppers trust AI recommendations. Only 2% let it buy for them.
Personalized pricing is under fire.
Trust, tier, price, payment. Same page, four separate hurdles.
Three essays on everything that happens between wanting to buy and actually buying.
Doorbuster: The one deal pulling an entire cart through checkout.
Last week, we looked at why shoppers screenshot products they like.
Why shoppers save deals instead of buying them
Are you a “size M” or a “42” kind of person?
A highlighter, a search bar, a font, and one ad played too many times. All spending the same budget: attention.
Meta found conversions drop 45% by the fourth repeat. Here's what to do instead.
Same-day delivery, packaging, and back-to-school timing. Three ops calls that are actually psychology calls.
What does one do after grabbing a slice of pizza from their favorite pizzeria? They fold it.
The relay race behind every same-day order, and why it's rewriting DTC
Color, a shipping bar, a comparison checkbox, and a childhood toy. All pulling the same lever.
The neuroscience behind why adults can't stop buying Play-Doh.
Five shifts shaping when families shop and how they make decisions.
What a 1927 psychological model can teach ecommerce teams.
The psychology, timing, and email strategy behind earning a second purchase.
A pratfall, a buyout, a retail launch, and an apology that backfired.
The psychology research says apologizing can make things worse. Here's when.
What 90s minimalism and a $1.2 billion supplement brand have in common.
What happens when a national moment becomes a shopping event and how brands earn the right to be part of it.
26 letters, a million ways to lose a sale.
