Black Friday instincts, eco-labels, chewable toothpaste, tiny fixes and one very angry logo.
Herd mentality, speed trade-offs, buyer’s remorse - all of it.
Why eco-labels feel like permission slips for our conscience.
Inside: novelty-seeking, MAYA, Huppy, and the future of formats.
From loose cables to slipping glasses: why your brain can't ignore the small stuff
Cracker Barrel’s logo change sparked outrage — but not for the reason you think.
Deals, dopamine, and design: The secret language of holiday sales
Why the 2026 FIFA World Cup is the biggest conversion opportunity
From Novels to Nachos: The Self-Expansion Play
Rhode sold $10M in 48 hours - kits and sets helped make trial the default.
Taylor Swift powers luxury brands’ best sales week, Victoria Beckham posts record beauty earnings
Three stories on the psychology behind billion-dollar plays in treats, pets, and beauty.
From Peach & Lily’s mystery serum to blind box mania - why curiosity keeps beauty brands alive.
Inside the $14B+ boom in petcare, where premium pricing meets humanized storytelling.
Treatonomics proves: in tough times, indulgence is survival, not irrationality.
Recent tariffs: The shoe fits... but the price doesn't.
Your audience can hear it loud and clear.
