Insane Founder
Founder psychology
Curious Creator
Creator science
It's Not The Work
Organisational Psychology
AI Odyssey
AI founder stories
Partner With Us
Who We Are
Everything we have published, newest first.
Analysis of brand transparency opportunities, content strategy, creator platforms, and the future of conversational shopping
Apr 28, 2025
Plus: Why BeReal's ad play is getting the cold shoulder from smart marketers
Apr 25, 2025
Tariffs shift brand spend, Google faces adtech fallout, Meta makes its retail play, and TikTok consolidates power in LATAM.
Apr 21, 2025
Chinese manufacturers are skipping brands and going direct. Now it’s your brand story vs. their price tag.
Apr 14, 2025
Prices surge. Markets tank. China hits back. Brands scramble to rewrite the playbook.
Apr 11, 2025
Brands are bracing for new tariffs, Edikted is betting on IRL, and Olaplex is rebuilding trust.
Apr 9, 2025
Marketers aren’t panicking over TikTok’s fate — but Amazon’s new promo fees have sellers fuming.
Apr 1, 2025
Swap your tech stack and save 30% on your ecommerce operations
Mar 31, 2025
From Napa retreats to Mexico trips, everyday customers are the new VIPs. Plus: retail media cools off & Google’s AI ads go big.
Mar 27, 2025
Gen Z is spending, Lululemon is flipping secondhand, and AI is changing creator deals.
Mar 24, 2025
Allbirds funds a YouTube show, Amazon slashes ad fees, and shoppers ditch name brands.
Mar 20, 2025
SEO is out, AI is in. Plus, March Madness sales surge & PepsiCo drops $2B on Poppi.
Mar 17, 2025
