It's Tuesday.
The biggest roadblock to influencer marketing success? Measuring performance. 32% of marketers say it’s their top challenge – proof that if ROI isn’t clear from the start, your creator campaign is already on the back foot.
BeReal plots a comeback with features, micro-ambassadors, and party promos
BeReal, the Gen Z-loved app that peaked in 2022, is trying to spark growth again. Now owned by Voodoo Games, it’s rolling out new discovery tools like “Nearby” and interest-based user matching to help people find others posting similar content—travel, dogs, food, and more.
To drive buzz, it’s leaning on college ambassadors, download-to-enter parties, and promotions across Voodoo’s network of apps.
The app is also experimenting with native-style ads that blend into the feed, aiming to monetize without losing its stripped-back vibe.
Why it matters: If BeReal can position itself as the anti-TikTok and keep things authentic, it might carve out a niche for brands looking for trust and relevance over mass reach.
🤝 Supported by eMarketer
Amazon’s turning Prime Day into a four-day retail blitz and is expected to capture nearly 75% of US e-commerce sales during the event.
eMarketer’s latest deck breaks it down:
Prime Day 2025 forecast and shopper behavior trends
Retail media and brand playbooks
Tactical insights for DTC and retail marketers
Are stablecoins e-commerce’s next big payment play?
Shopify, Amazon, and Walmart are all exploring stablecoin payments. Shopify has already partnered with Coinbase and Stripe to let merchants accept them at checkout – offering faster, cheaper, and borderless transactions with no extra fees.
Amazon and Walmart may go a step further by launching their own branded stablecoins, potentially unlocking loyalty tie-ins, real-time settlements, and huge savings on processing costs.
With credit card fees reaching 3.5%, and stablecoin fees closer to 0.1%, the math speaks for itself.
Why it matters: The GENIUS Act could give companies the legal green light to move forward. If that happens, we could see an entire new layer of e-commerce infrastructure emerge – built around speed, savings, and loyalty integration.
Olipop flips influencer marketing with 5¢ Amazon PR boxes
Olipop’s new campaign trades high-budget influencer seeding for something more accessible. In partnership with Amazon Ads, it’s dropping 5,000 nostalgia-themed PR boxes – priced at just five cents – starting June 30.
Each box includes seasonal flavors, a branded puffer tote, a retro mini speaker, and an “Olipopsicle” mold. It’s an unboxing moment, designed for everyday fans instead of influencers.
The brand also launched a “Time Travel Travel Agency” activation at the Austin Motel, with themed suites for each soda flavor and decade. Fans can call a hotline to win a stay.
Why it matters: While competitors like Poppi chase big creator stunts, Olipop is leaning into low-barrier community buzz. It’s a smart move in the soda wars – turning loyal fans into content without overspending on reach.
