Instant sales tracking, $3B+ in Whatnot sales, and TikTok’s 20% jump show why marketers are leaning in. Plus: Vuori’s $4B playbook and the brand cue gap hurting marketers.
Influencers are optimizing for Google, soda brands are crowding the gut health aisle, and AI is replacing customer service – here’s what’s working
Back-to-school came early, Prime Day fizzled, LTK’s going full TikTok, and Quince is now worth $4.5B. Let’s unpack it.
TikTok’s coming for search budgets, CMOs can’t track ROI, and booze hits livestream shopping.
GenAI videos, Ritual at Ulta, and Olipop’s emotional soda play—this week’s sharpest brand moves.
And brands say yes to GirlsCarryingShit. The new media strategy is raw, weird, and surprisingly effective.
From livestream promos to in-store deals, brands are rewriting the summer sale playbook. Plus: how AI search is killing clicks and why Waterboy’s brand trip backlash still paid off.
Shopping, AI ads, faceless creators – here’s what matters this week.
A comeback attempt, a payment shift, and a 5¢ campaign that’s all signal, no spend.
TikTok shopping jumps, Gen Z turns to Google, AI trust lags, creators level up.
Logo swaps, acquisition bait, and a BFF Day stunt that drove real attention. Meanwhile, Pinterest signals the rise of anti-hustle branding, and AI confusion continues to divide marketers.
Shoppers aren’t flinching at price hikes, creators lose Pride deals, and brands bet on reality TV.
Plus: Fashion brands panic under tariff pressure, and OpenAI shows why 96% of users don’t pay — yet all still matter.
Plus: Prime Day's back, but sellers are playing it safe
Why brands want escape clauses in their TV deals
And why your superfans matter more than your follower count
Plus: why TikTok ad dollars aren't going anywhere despite the ban
Analysis of brand transparency opportunities, content strategy, creator platforms, and the future of conversational shopping
Plus: Why BeReal's ad play is getting the cold shoulder from smart marketers
Tariffs shift brand spend, Google faces adtech fallout, Meta makes its retail play, and TikTok consolidates power in LATAM.
Chinese manufacturers are skipping brands and going direct. Now it’s your brand story vs. their price tag.
Brands are bracing for new tariffs, Edikted is betting on IRL, and Olaplex is rebuilding trust.
Marketers aren’t panicking over TikTok’s fate — but Amazon’s new promo fees have sellers fuming.
From Napa retreats to Mexico trips, everyday customers are the new VIPs. Plus: retail media cools off & Google’s AI ads go big.
Gen Z is spending, Lululemon is flipping secondhand, and AI is changing creator deals.
