It's Monday.
Discord launched Orbs—a gamified reward system baked into branded Quests. Users earn virtual rewards for completing tasks, and brands get higher engagement (and first-time purchases). Smart move: no feed disruption, just frictionless brand play.
Pinterest says: Holiday starts now
Pinterest just released its 2025 Holiday Guide—and yes, in July. Why? Because 50% of shoppers start their gift hunt by August.
What’s inside:
📈 Early search spikes
📦 Ad playbooks for Q4
💡 Webinar + case studies from Pinterest's team
With 570M users and high purchase intent, Pinterest is quietly becoming the product discovery engine.
🧠 One takeaway: Pin early, optimize later.
🤝 Supported by minisocial
Why do over 1,000 brands trust minisocial for their UGC and micro-influencer campaigns? It's simple:
High-quality, Fully-Licensed Content: Content that actually feels on-brand and is ready to use wherever you need it – ads, social media, emails, and your website.
Expert Management: Their industry experts handle everything from creator booking, communication, and asset delivery, so you know you’re getting good quality each and ever time. They give you all the control you want without any of the busy work!
No Long-Term Commitments: Pay per project, with no hidden fees. Perfect for scaling ad content and campaigns centered around timely activations like Back to School!
Posts from micro-influencers who truly match your brand, the right creators will drive results and create a community around your brand.
What brands working with minisocial say:
"Ads made with minisocial content are performing better than anything we've made in-house." - Michael, Growth Marketing Manager
"minisocial's cost per creator is cheaper than our in-house program." - Andrea, Digital Campaigns Manager
GenAI is rewriting video ads
More than 50% of ad buyers now use GenAI for digital video. Right now, 30% of video ads are GenAI-assisted—and that’ll hit 39% by 2026.
Smaller brands are leading:
🛠️ Making ad variations faster
🎯 Matching content to audiences
📈 Scaling without growing teams
CTV is also booming:
→ 85% of CTV buys are now programmatic
→ But small brands are struggling with measurement and ROI
📉 TL;DR: GenAI is leveling the creative field. CTV is now baseline—not bonus.
Ritual lands at Ulta. Wellness goes mass.
Ritual just hit 300 Ulta stores. The clean supplement brand—serving 2M+ with a 92% repeat rate—joins Ulta’s expanding Wellness Shop alongside newcomers like Saje and Armra.
🧪 Ritual’s backing it with $5M in clinical trials.
📦 Products featured on dedicated in-store wellness displays.
This isn’t just shelf space. It’s a retail shift: beauty, supplements, and ingestibles are merging—and Ulta wants to own that aisle.
Olipop is getting soda drinkers emotional
Olipop’s new “Soda Stories” campaign taps pure nostalgia. Think Got Milk? vibes—with stars like Kristin Chenoweth and Joshua Jackson reflecting on childhood soda moments, now relived via a healthier can.
Why now? Pepsi bought Poppi. Coke launched its prebiotic. Olipop is fighting back with feeling.
🧃 Health halo + emotional storytelling = brand moat.
🎁 And don’t forget June’s genius stunt: $0.99 influencer-style gift boxes on Amazon.
