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Everything we have published, newest first.


💬 AI takes over ads

Brands lose control to AI, Amazon sellers take the hit, and Alex Cooper bets big on women’s sports.


Hubert Trinkunas
Insane Media
Hubert Trinkunas, +1

Mar 10, 2025

DTC’s glow-up, Amazon’s Temu killer, and Meta’s Reels shake-up

DTC brands are evolving, Amazon’s budget war gets serious, and Meta might finally make Reels a true TikTok rival.


Hubert Trinkunas
Insane Media
Hubert Trinkunas, +1

Mar 3, 2025

X’s AI ad push, NikeSkims, and Walmart’s creator play

X bets on AI ads, Nike teams with Kim K, and retail media is going all-in on creators.


Hubert Trinkunas
Insane Media
Hubert Trinkunas, +1

Feb 25, 2025

Amazon’s DTC play, Super Bowl ad flop & Walmart’s ad surge

Adidas joins Buy with Prime, Super Bowl ads lose impact, and small retailers brace for tariffs. Plus, Walmart’s ad business is booming.


Hubert Trinkunas
Insane Media
Hubert Trinkunas, +1

Feb 24, 2025

SNL’s $50M night, The RealReal’s gossip play & a tax twist

Nostalgia sells, The RealReal goes full Gossip Girl, and tariffs keep brands guessing. Let’s get into it.


Hubert Trinkunas
Insane Media
Hubert Trinkunas, +1

Feb 17, 2025

Olipop’s $1.85B glow-up, Target’s DEI shift & YouTube’s big-screen takeover

The biggest moves shaping brands, culture & commerce this week.


Hubert Trinkunas
Insane Media
Hubert Trinkunas, +1

Feb 12, 2025

Trump tariffs hit brands + Citi’s BNPL power move

New tariffs on China, Mexico, and Canada are set to upend supply chains, drive up costs, and shut down the de minimis loophole that brands like Shein and Temu have relied on. With more trade actions on the horizon, fashion and beauty companies are scrambling to stay ahead.


Hubert Trinkunas
Insane Media
Hubert Trinkunas, +1

Feb 3, 2025

TikTok’s rivals & the new influencer playbook

With TikTok’s future in limbo, platforms like Instagram, YouTube, and WhatNot are stepping up to claim its e-commerce empire.


Hubert Trinkunas
Insane Media
Hubert Trinkunas, +1

Jan 27, 2025

TikTok rebounds + LA brands rebuild

After a brief U.S. blackout, TikTok’s up and running again, with ads rolling and creators back in action. It’s a win for marketers, but the app’s rocky ride isn’t over yet.


Hubert Trinkunas
Insane Media
Hubert Trinkunas, +1

Jan 20, 2025

TikTok’s countdown + Fabletics’ $1B gamble

The holidays were big for e-commerce. According to new data from Adobe Analytics, online retail sales rose 8.7% year over year between November 1 and December 31.


Hubert Trinkunas
Insane Media
Hubert Trinkunas, +1

Jan 13, 2025

Pop-ups, AI, and shoppable Reels

Retail in 2025 is poised to be a blend of nostalgia and innovation, driven by behavioral psychology and savvy strategies. From rising prices to AI-powered experiences, here’s what’s shaping the industry this year.


Jan 6, 2025

Why TV Advertising Is Key To Your 2025 Marketing Strategy

Ready to grow? Here’s how TV advertising can scale your business.


DTC Creator
DTC Creator

Dec 19, 2024

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