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Brand perception & Trust

Brand perception & Trust

Is this the end of free returns?

Feb 16, 2026

•

13 min read

Is this the end of free returns?

And what that changes for shoppers.

Nithya Sudhir
Nithya Sudhir

Apply cognitive science to e-commerce. Get weekly insights used by top DTC brands to convert more, spend less, and grow faster.
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