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Brand perception & Trust

Psychology of Buying

+1

Consumers don't trust perfect brands anymore

May 5, 2026

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3 min read

Consumers don't trust perfect brands anymore

A 1966 psychology experiment explains why your weaknesses could be your best conversion tool.

Nithya Sudhir
Nithya Sudhir

E-commerce Strategy

+1

Why 70% of consumers react positively to partnerships

Mar 2, 2026

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10 min read

Why 70% of consumers react positively to partnerships

The science behind co-branded success.

Nithya Sudhir
Nithya Sudhir

E-commerce Strategy

+1

NASA invented your best conversion tool

Feb 23, 2026

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10 min read

NASA invented your best conversion tool

It’s not a chatbot. It’s your FAQ.

Nithya Sudhir
Nithya Sudhir

Brand perception & Trust

Is this the end of free returns?

Feb 16, 2026

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13 min read

Is this the end of free returns?

And what that changes for shoppers.

Nithya Sudhir
Nithya Sudhir

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