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Everything we have published, newest first.


Everyone’s copying Prime Day – but TikTok’s doing it better

From livestream promos to in-store deals, brands are rewriting the summer sale playbook. Plus: how AI search is killing clicks and why Waterboy’s brand trip backlash still paid off.


Hubert Trinkunas
Hubert Trinkunas

Jul 7, 2025

TikTok’s next big move

Shopping, AI ads, faceless creators – here’s what matters this week.


Hubert Trinkunas
Hubert Trinkunas

Jul 1, 2025

Stablecoins, BeReal, and Olipop’s low-budget power move

A comeback attempt, a payment shift, and a 5¢ campaign that’s all signal, no spend.


Hubert Trinkunas
Hubert Trinkunas

Jun 24, 2025

Meta tiptoes into WhatsApp ads

TikTok shopping jumps, Gen Z turns to Google, AI trust lags, creators level up.


Hubert Trinkunas
Hubert Trinkunas

Jun 16, 2025

Strange Brew: Shipfusion Spills the Beans on Key Trends in Online Coffee Sales

Report explores role of Third-Party Logistics in meeting demands of coffee consumers


Jun 10, 2025

e.l.f. x Bubble stirred up the beauty crowd

Logo swaps, acquisition bait, and a BFF Day stunt that drove real attention. Meanwhile, Pinterest signals the rise of anti-hustle branding, and AI confusion continues to divide marketers.


Hubert Trinkunas
Hubert Trinkunas

Jun 9, 2025

Tariffs rise, Pride ads drop, brands go Hollywood

Shoppers aren’t flinching at price hikes, creators lose Pride deals, and brands bet on reality TV.


Hubert Trinkunas
Hubert Trinkunas

Jun 2, 2025

Google taps into buyer psychology with new AI tools

Plus: Fashion brands panic under tariff pressure, and OpenAI shows why 96% of users don’t pay — yet all still matter.


Hubert Trinkunas
Hubert Trinkunas

May 28, 2025

Mack Weldon freezes prices, Roblox becomes a shopping mall

Plus: Prime Day's back, but sellers are playing it safe


Hubert Trinkunas
Hubert Trinkunas

May 19, 2025

Google goes Pinterest mode

Why brands want escape clauses in their TV deals


Hubert Trinkunas
Hubert Trinkunas

May 14, 2025

Instagram's secret codes are the new VIP list

And why your superfans matter more than your follower count


Hubert Trinkunas
Hubert Trinkunas

May 12, 2025

Inside Whatnot's $1B livestream strategy no one's talking about

Plus: why TikTok ad dollars aren't going anywhere despite the ban


Hubert Trinkunas
Hubert Trinkunas

May 6, 2025

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