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From Peach & Lily’s mystery serum to blind box mania - why curiosity keeps beauty brands alive.
Sep 15, 2025
Inside the $14B+ boom in petcare, where premium pricing meets humanized storytelling.
Sep 8, 2025
Treatonomics proves: in tough times, indulgence is survival, not irrationality.
Sep 1, 2025
Recent tariffs: The shoe fits... but the price doesn't.
Aug 27, 2025
Your audience can hear it loud and clear.
Aug 18, 2025
Instant sales tracking, $3B+ in Whatnot sales, and TikTok’s 20% jump show why marketers are leaning in. Plus: Vuori’s $4B playbook and the brand cue gap hurting marketers.
Aug 11, 2025
Influencers are optimizing for Google, soda brands are crowding the gut health aisle, and AI is replacing customer service – here’s what’s working
Aug 5, 2025
Plus: TikTok’s new “Pro” app in Europe, Instagram posts showing up on Google, and why Shopify’s playing nicer with AI than Amazon.
Jul 31, 2025
Back-to-school came early, Prime Day fizzled, LTK’s going full TikTok, and Quince is now worth $4.5B. Let’s unpack it.
Jul 30, 2025
TikTok’s coming for search budgets, CMOs can’t track ROI, and booze hits livestream shopping.
Jul 28, 2025
GenAI videos, Ritual at Ulta, and Olipop’s emotional soda play—this week’s sharpest brand moves.
Jul 21, 2025
And brands say yes to GirlsCarryingShit. The new media strategy is raw, weird, and surprisingly effective.
Jul 15, 2025
