Insane Media is a psychology-led, newsletter-first media brand covering applied business psychology and behavioral science for modern marketers, founders, creators, and HR leaders. We publish four niche newsletters:

Our editorial style is case-backed, science-rooted, and zero-fluff. We’re obsessed with the psychology of why people buy - and how brands can ethically influence behavior with better insight.Learn

Learn more at theinsane.media and adtocart.io

We’re hiring a sharp, psychology-savvy Marketing Writer to lead the weekly Ad-To-Cart newsletter. You’ll turn consumer behavior research and marketing psychology into punchy, applicable insights for DTC and eCommerce brand marketers.Each issue will break down one behavioral science principle or study, interpret it through real brand examples, and give readers practical strategies they can test immediately.

What you’ll be doing

✍️ Write 1 newsletter per week (paid per piece)

• Curate 5-10 must-read news or trend links for marketers

• Write 600-800 words unpacking one theory, cognitive bias, or study

• Use 1–2 DTC brand case studies to show it in action

• Offer clear “how to apply this” steps for brand marketers

• End with 3–5 curated marketing reads or tools

We are looking someone who

• Is passionate about behavioral science, marketing psychology, and brand strategy

• Has a strong grasp of consumer behavior and the DTC landscape

• Can interpret academic research or psychology theory and make it actionable

• Has experience writing in editorial, strategy, or eCom marketing contexts

• Is reliable, curious, and editorially sharp

Bonus points if you

• Have worked with or inside a DTC/eCommerce brand

• Are familiar with CRO, product strategy, or conversion copywriting

• Know tools like Klaviyo, Postscript, Shopify, or Triple Whale

• Have a behavioral science background and love making theory practical

• Read newsletters like Nik Sharma, Retail Brew, DTC Daily, or Retail Dive, Science Says or Why We Buy for fun

To apply

Email [email protected] with the subject line:
Ad-To-Cart Writer – [Your Name]
Include:

• A few lines on why you’d be a great fit

• Links to 1–2 samples of your writing

• Your LinkedIn or personal website, if available