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Romance, memoirs, and Doritos: Marketing’s new love language

Romance, memoirs, and Doritos: Marketing’s new love language

From Novels to Nachos: The Self-Expansion Play

Nithya Sudhir

From Elm’s “system” to Rhode’s mini kit: Bundles that sell themselves

From Elm’s “system” to Rhode’s mini kit: Bundles that sell themselves

Rhode sold $10M in 48 hours - kits and sets helped make trial the default.

Nithya Sudhir

Lipsticks and love stories: How two women sent cash registers ringing

Lipsticks and love stories: How two women sent cash registers ringing

Taylor Swift powers luxury brands’ best sales week, Victoria Beckham posts record beauty earnings

Nithya Sudhir

ICYMI — how consumer brands really drive growth

Three stories on the psychology behind billion-dollar plays in treats, pets, and beauty.

Nithya Sudhir

Curiosity sells: How beauty brands turn mystery into momentum

Curiosity sells: How beauty brands turn mystery into momentum

From Peach & Lily’s mystery serum to blind box mania - why curiosity keeps beauty brands alive.

Nithya Sudhir

$105 Dog perfume? Yep, petcare is the new skincare.

$105 Dog perfume? Yep, petcare is the new skincare.

Inside the $14B+ boom in petcare, where premium pricing meets humanized storytelling.

Nithya Sudhir