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Google goes Pinterest mode

Why brands want escape clauses in their TV deals

Hubert Trinkunas

May 14, 2025

Instagram's secret codes are the new VIP list

And why your superfans matter more than your follower count

Hubert Trinkunas

May 12, 2025

Inside Whatnot's $1B livestream strategy no one's talking about

Plus: why TikTok ad dollars aren't going anywhere despite the ban

Hubert Trinkunas

May 6, 2025

Strategic shifts: From tariffs to AI commerce

Analysis of brand transparency opportunities, content strategy, creator platforms, and the future of conversational shopping

Hubert Trinkunas

Apr 28, 2025

Threads ads finally arrive (but don't rush in)

Plus: Why BeReal's ad play is getting the cold shoulder from smart marketers

Hubert Trinkunas

Apr 25, 2025

Amazon soaks up ad dollars. TikTok centralizes e-comm.

Tariffs shift brand spend, Google faces adtech fallout, Meta makes its retail play, and TikTok consolidates power in LATAM.

Hubert Trinkunas

Apr 21, 2025