Chinese manufacturers are skipping brands and going direct. Now it’s your brand story vs. their price tag.
Prices surge. Markets tank. China hits back. Brands scramble to rewrite the playbook.
Brands are bracing for new tariffs, Edikted is betting on IRL, and Olaplex is rebuilding trust.
Marketers aren’t panicking over TikTok’s fate — but Amazon’s new promo fees have sellers fuming.
From Napa retreats to Mexico trips, everyday customers are the new VIPs. Plus: retail media cools off & Google’s AI ads go big.
Gen Z is spending, Lululemon is flipping secondhand, and AI is changing creator deals.
Allbirds funds a YouTube show, Amazon slashes ad fees, and shoppers ditch name brands.
SEO is out, AI is in. Plus, March Madness sales surge & PepsiCo drops $2B on Poppi.
Brands lose control to AI, Amazon sellers take the hit, and Alex Cooper bets big on women’s sports.
DTC brands are evolving, Amazon’s budget war gets serious, and Meta might finally make Reels a true TikTok rival.
X bets on AI ads, Nike teams with Kim K, and retail media is going all-in on creators.
Adidas joins Buy with Prime, Super Bowl ads lose impact, and small retailers brace for tariffs. Plus, Walmart’s ad business is booming.
Nostalgia sells, The RealReal goes full Gossip Girl, and tariffs keep brands guessing. Let’s get into it.
The biggest moves shaping brands, culture & commerce this week.
New tariffs on China, Mexico, and Canada are set to upend supply chains, drive up costs, and shut down the de minimis loophole that brands like Shein and Temu have relied on. With more trade actions on the horizon, fashion and beauty companies are scrambling to stay ahead.
With TikTok’s future in limbo, platforms like Instagram, YouTube, and WhatNot are stepping up to claim its e-commerce empire.
After a brief U.S. blackout, TikTok’s up and running again, with ads rolling and creators back in action. It’s a win for marketers, but the app’s rocky ride isn’t over yet.
The holidays were big for e-commerce. According to new data from Adobe Analytics, online retail sales rose 8.7% year over year between November 1 and December 31.
Plus: Ouai's summer campaign
Plus: TikTok tightens ad restrictions for teens and introduces AI disclosure rules
Plus: Chevy's hilarious TikTok strategy
Pivot: How celebrities are changing their brands' game
How Fellow scaled 75% faster by automating the boring stuff
Plus: Why your brand's logo needs sound
Plus: How AI is disrupting fashion
